MARRIOTT HOTELS: THE RENAISSANCE BRAND
4+ Hotel Chains Installed BROOD
10,000+ Drinks Served
Marriott, a chain of exclusive modern hotels with trendy up-to-date offerings, sought to revolutionize their coffee bar lounge experience throughout the company's Renaissance brand. Balancing efficiency and guest satisfaction is the core of hospitality, and delivering on both posed a challenge to the brand's coffee mission. Marriott needed an elevated coffee service that was scalable and easy to implement while also simple-to-understand for quick staff training across hundreds of locations.
There are two essential components in high-quality hospitality: quick, streamlined service and satisfied, eager-to-return guests. To achieve this, Marriott Hotels aimed to revolutionize their coffee bar experience throughout the Renaissance Chain. The Renaissance brand needed a cold brew program that would be easy to implement, simple to scale, and efficiently reliable. Training had to be quick, consistent, and easy due to the commonly high turnover rates in the hotel industry and for the hundreds of employees operating and working at the chain's numerous locations.
With wide-ranging perspectives on hospitality, the chain of exclusive hotels matches every type of guest expectation and experience. Each unique hotel within the staple chain maintains its own unique identity while staying true to itsMarriott origins. They needed a coffee program to match.
The Solution & Results
BROOD set their discussion with Marriott into action by installing nitro cold brew machines throughout several locations within St. Regis, Renaissance by Marriott, and 4 Points by Sheraton brands. These installations birthed the "Nitro Brew" program: Marriott's new GCC-wide, standardized nitro cold brew beverage menu that can consistently pour across all hotels regardless of operator, staff, or training. With an immediate increase in demand and guest engagement, the hotel chain has seen 10,000 drinks served with BROOD, and the numbers continue to rise.
"This has been a great Food & Beverage program that we were able to implement and scale with tremendous consistency. We see an uptick in demand of our nitro cold brew drinks with a high social engagement."
— Marcel Haddad | Senior Manager for Restaurants and Bars, Marriott EMEA (Middle East, Arica)